Spotify’s People Strategy

Recently I was recording a video for HR The Real Deal’s series of VODs (Videos On Demand), and Human Capital Europe, where the interviewer, Anne-Marie Andric, asked me about Spotify’s People Strategy.  It was great to be able to explain the strategy as a complete package. The work that the entire HR team at Spotify […]


Life Is Not A Box Of Chocolates 

From our experience (and we’re certain the rest of the HR world can relate), when employees are given the chance to choose how to work things themselves, it is not often that a clear consensus can be reached.  There are so many diverse employees with diverse tastes and preferences, so we as HR professionals must […]


The Swedish Model In the New World

The Swedish model was a political system that emerged in the 1930s born as a compromise between the capitalists’ interests in economic growth and profitability, and the social liberals’ efforts for social policy equalisation. This foundation of compromise evolved into the idea of ’the people’s home’ – a kind of unwritten social contract with ideological […]


Don’t Lose Track of Your Contribution As Behaviourists

A litmus test The CV-19 pandemic has been a litmus test of company culture. If you got your response right, you’ll most likely have found that it’s reaffirmed that your cultural foundation is good, and simultaneously given you opportunities to make useful changes and accelerate new ideas.  Our culture at Spotify is built on controlled […]


2020: All eyes on HR

Organisations and industries are changing faster than ever. CV-19 has meant so many different things for countries, communities, companies, teams and individuals. For businesses all over the world and in the full range of industries. The reality is that change is the only constant. There are several common denominators created from this situation as well […]




Joining the Band

Ideas drive us, not bureaucracy Typical corporate career paths with ladders, hierarchies, and bureaucracy? You have heard us soundboard this before in our blog – bureaucracy and hierarchy is just not our way. We don’t believe in up or out. We don’t believe in rest and vest. We want to give you the opportunity to […]


Making Some Noise

At Spotify, we’ve made it our business to make some noise. We’re not content to sit idly by and wait for others to forge new paths, we want to learn faster than the world around us is changing. In short, change is our constant. We’re dedicated to relentless innovation, ensuring our technology stays relevant, easy […]


The Spotify Band

If you follow and are the slightest interested in what’s up at Spotify, you most likely know we like to think of ourselves as a band. Ok, sure, we don’t look a lot like that group you put together in high school that could only play one Led Zeppelin song, but we still think the […]