About this blog

Welcome to the Spotify HR Blog! Our company is changing the world, all while growing at hyper speed. In order for us to stay ahead, both our people and the company must develop faster than the world changes. This puts very special demands on us, the HR department, to create that environment where a diverse […]



Spotify’s People Strategy

Recently I was recording a video for HR The Real Deal’s series of VODs (Videos On Demand), and Human Capital Europe, where the interviewer, Anne-Marie Andric, asked me about Spotify’s People Strategy.  It was great to be able to explain the strategy as a complete package. The work that the entire HR team at Spotify […]


Use your curiosity, not AI

Let’s start with the obvious: why on earth would anyone use AI (Artificial Intelligence) to understand how to tailor rewards? You might think there’s an obvious answer to that, but hear me out! I often find myself having a ‘facepalm moment’ when time-after-time salespeople contact me insisting that the solutions they offer use advanced tech […]


Introducing SpotOn!, a Spotify HR podcast

Provoking and transforming the status quo can have serious and profound consequences, and we can all agree that challenging cultural norms is one of the most powerful yet tricky acts out there.  Along with this desire to challenge the norm for positive impact, over the last couple of years, I’ve also had the opportunity to […]



Disco: A place where data comes to dance

After a modest thumbs up from my dad on my last post on how we set the foundations for people analytics at Spotify, I’m now encouraged to share more on how we’ve created a consumer experience in connecting the business to data content that we know they want to view.  It’s a tad cliché to […]


Every day is mental health day

2020 has undoubtedly been a year unlike any other – as the coronavirus pandemic has brought unparalleled stress and forced people around the world to adjust their lifestyles and routines, there has been a strong and growing spotlight on mental health. Yesterday, at Spotify, we acknowledged World Mental Health Day. We used the occasion to […]


Life Is Not A Box Of Chocolates 

From our experience (and we’re certain the rest of the HR world can relate), when employees are given the chance to choose how to work things themselves, it is not often that a clear consensus can be reached.  There are so many diverse employees with diverse tastes and preferences, so we as HR professionals must […]


The Swedish Model In the New World

The Swedish model was a political system that emerged in the 1930s born as a compromise between the capitalists’ interests in economic growth and profitability, and the social liberals’ efforts for social policy equalisation. This foundation of compromise evolved into the idea of ’the people’s home’ – a kind of unwritten social contract with ideological […]


Don’t Lose Track of Your Contribution As Behaviourists

A litmus test The CV-19 pandemic has been a litmus test of company culture. If you got your response right, you’ll most likely have found that it’s reaffirmed that your cultural foundation is good, and simultaneously given you opportunities to make useful changes and accelerate new ideas.  Our culture at Spotify is built on controlled […]