3 key points to win the talent of the future

Photo by Myles Matsuno

A heart-first approach to student outreach When we launched our U.S. student outreach & campus recruiting strategy in Summer 2016, I remember combing through the multitudes of data, school reports and rankings, market analysis on what the best approach would be for a tech company. This school had this specific course or that institution yielded […]



World Class Talent in Hyper Growth – What’s the Role of Company Culture?

Company Culture in Hyper Growth

The topic company culture and hiring as a company scales is heavily discussed. Many things have been said about developing a great company culture, but I’ve been thinking about how it can differ from a European perspective. 1) Find your EVPs Talent is scarce and European companies can’t, or don’t believe in, competing financially with […]




Social at Spotify – what’s it all about?

Social at Spotify

HR: Social a.k.a. Employee Engagement I often get introduced to either new Spotifiers or those outside of Spotify as head of fun! It’s a very nice introduction and I do have (and encourage others to have) a lot of fun at work, but the job title/description is not exactly accurate! Me and my team have […]



Embracing failure builds culture

I recently opened the Tribe Conference talking about Spotify’s people strategy and culture. During this period of hyper growth at Spotify, what could be more important than the actions that help us to build culture? For millions of years, human beings have been part of one tribe or another, with a shared interest, a shared […]


Spotify’s core values

Choosing the values As I mentioned in my last post, by the end of The Passion Tour workshops we’d come a fair way along a very inclusive process to redefining our company values. Together, all Spotifiers had been part of finding the words that describe how we roll, how we behave towards each other, and […]