Spotify’s People Strategy

Recently I was recording a video for HR The Real Deal’s series of VODs (Videos On Demand), and Human Capital Europe, where the interviewer, Anne-Marie Andric, asked me about Spotify’s People Strategy.  It was great to be able to explain the strategy as a complete package. The work that the entire HR team at Spotify […]


Don’t Lose Track of Your Contribution As Behaviourists

A litmus test The CV-19 pandemic has been a litmus test of company culture. If you got your response right, you’ll most likely have found that it’s reaffirmed that your cultural foundation is good, and simultaneously given you opportunities to make useful changes and accelerate new ideas.  Our culture at Spotify is built on controlled […]



Leading the Band

It started with our Leadership Criteria Back in the day, when we were still less than 1000 employees, we decided to create our Manager SLA, our service level agreement, defining what a great people manager is at Spotify.  We wanted to do it the way we usually do things around here. In collaboration and with […]



Time to rethink the traditional approach to career – including skills and growth?

Feeling that love/hate relationship with the traditional tools and processes for developing people? More specifically; the career frameworks and the typical career paths that we have gotten used to, that go hand-in-hand with hierarchical job architectures built on level structures and impressive business titles. While we don’t question the intent of them, like clarity for […]