The Swedish Model In the New World

The Swedish model was a political system that emerged in the 1930s born as a compromise between the capitalists’ interests in economic growth and profitability, and the social liberals’ efforts for social policy equalisation. This foundation of compromise evolved into the idea of ’the people’s home’ – a kind of unwritten social contract with ideological […]


Don’t Lose Track of Your Contribution As Behaviourists

A litmus test The CV-19 pandemic has been a litmus test of company culture. If you got your response right, you’ll most likely have found that it’s reaffirmed that your cultural foundation is good, and simultaneously given you opportunities to make useful changes and accelerate new ideas.  Our culture at Spotify is built on controlled […]


Mental Health at the Heart

COVID-19 affects everyone and now, more than ever, mental health needs to be a top priority. Those of us who’ve experienced trauma or a mental health problem in the past or who have a long-term physical health condition – we’re even more vulnerable to the dramatic toll this pandemic can have on our mental health. […]



Hard Times Defines Who You are as a Company

These are unprecedented times for everyone around the world and the way we work has been turned upside down for all of us. There is no playbook for COVID-19, and this pandemic has been the ultimate test of everyone’s solidarity and resolve at Spotify. This is also the time when our company values of collaboration, […]



Bring it, 2020, we are ready for you!

Six culture pegs that might stress you out in 2020 My love for culture work never seems to fade and new trends continue to arise in this space. But are they really shiny new truths or are just old common knowledge in new packaging? Whatever the case, there are a couple of areas I predict […]



3 key Engagement & Culture trends

Blog post by Robert Käck, Head of Culture, together with Gary Munro, HR Insights Director.  This summer, a couple of us attended the Culture First conference in San Francisco. It was two full days of keynotes, breakouts, and activations around the topic of building a better workplace. We could clearly see three main trends of […]