People Analytics and Its Identity Crisis

Billy Connolly once put it in one of his many sketches (to be read in Scottish accent) “ask a wildebeest whether it’s a wildebeest? Aye that’ll be right, I’m no a wildebeest, I’m one of those stripey things over there”. Much like the wildebeest, for me, people analytics sometimes struggles with an identity crisis. A […]


Introducing HR Over The Counter, a Spotify HR podcast

While we experience a major upheaval at work, and within HR, the expectation is that numerous physical events will continue to be cancelled, meaning the online industry specific content continues to boom. And we’re beyond ready to be part of that. Based on 2020’s HR The Real Deal Video On Demand series, Spotify HR is […]


Disco: A place where data comes to dance

After a modest thumbs up from my dad on my last post on how we set the foundations for people analytics at Spotify, I’m now encouraged to share more on how we’ve created a consumer experience in connecting the business to data content that we know they want to view.  It’s a tad cliché to […]



Tuning In To Employee Engagement

What gets measured, gets managed. An old adage that often creates heated discussion. Debates aside, the point is that measuring something can give you the information you need in order to make sure you actually achieve what you set out to do. However, today’s businesses can be an elaborate labyrinth of different measurements – a […]


HR doesn’t need to be data experts..

..but People Analytics do! We often hear the assumption that HR needs to become more data literate if the function is to advance and realise the potential that People Analytics has to offer. Whilst we don’t necessarily disagree with the sentiment of this, what we do disagree with is how a large part of the […]


3 key Engagement & Culture trends

Blog post by Robert Käck, Head of Culture, together with Gary Munro, HR Insights Director.  This summer, a couple of us attended the Culture First conference in San Francisco. It was two full days of keynotes, breakouts, and activations around the topic of building a better workplace. We could clearly see three main trends of […]


Conversation – almost a magic pill

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The simple way to increase engagement Looking for a magical way to get better leadership, a more inclusive environment, clear direction for everyone, and employees who recommend the company to others? Good news, there is almost one! It’s spelled c-o-n-v-e-r-s-a-t-i-o-n.  It won’t solve all your problems, but if you can get everyone in the company […]



How we do People Analytics

It’s not about connecting the dots, but having a smooth and steady ride in the flight of locks Using data about human behavior, relationships, and traits as the basis for making business decisions. That’s our definition of People Analytics and it means not basing decisions anecdotal experience, hierarchy and/or risk avoidance, but taking higher-quality decisions […]